VIZIO

TDs for TVs.



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In partnership NFL players and The Boys & Girls Club of America, TDs for TVs is VIZIO's annual campaign to help fans and kids score when the players do. An artful and unique microstie utilized hand-drawn GIFs, an animated video, custom player avatars, and signup forms to provide a natural affinity for NFL fans, resulting in over 227K sign ups and extensive media.

Agency  ENVOY
Executive Creative Director  Russel Rommelfanger & Ty Lifeset
Illustration & Animation  RADIO

My Role  Art Director & Designer - Storyboard, Styling,
                 UI, UX & Interactions

INTERSTITIALINTERSTITIAL
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227,000

Total Entries

4x

Campaign Objective

86,000

Email Opt-ins

"With even more players involved this year, multiple Boys & Girls Clubs across the country will have the chance to benefit each week from VIZIO technology."

FRANK SANCHEZ
National VP, Sports, Entertainment & Alumni Development, Boys & Girls Clubs of America