In partnership with NFL players and The Boys & Girls Club of America, TDs for TVs is VIZIO's annual campaign to help fans and kids score when the players do. An artful and unique microstie utilized hand-drawn GIFs, an animated video, custom player avatars, and signup forms to provide a natural affinity for NFL fans, resulting in over 227K sign ups and extensive media.
Executive Creative Director Russell Rommelfanger & Ty Lifeset
Illustration & Animation RADIO
My Role Art Director & Designer - Storyboard, Styling,
UI, UX & Interactions
"With even more players involved this year, multiple Boys & Girls Clubs across the country will have the chance to benefit each week from VIZIO technology."
National VP, Sports, Entertainment & Alumni Development, Boys & Girls Clubs of America